PUBLIC AFFAIRS
Our public affairs team has in-depth experience in issues management and government communications. We use the latest technology in our advocacy. Our goal is to help businesses deal with the public issues and events that affect not only their bottom lines, but also their reputations. The Rose Group helps its clients level the playing field to create strategic advantage. Our operating strategy is to pre-condition the market before a situation becomes a crisis. Through careful planning and execution, we can shape opinions, before opposing views are hardened.

Depending upon our client’s need, our work may take different directions. Typically, we create multi-faceted campaigns that could include legislative advocacy, environmental issues management, regulatory counseling, grassroots advocacy and coalition building.

MEDIA RELATIONS
The Rose Group relies on a wide range of media contacts. Key to our approach is how we leverage those contacts and create new ones to ensure reach, credibility, and longevity for stories.

PROTECTING REPUTATION
We work with companies and organizations to ensure that their respective brands work every day to earn and sustain the trust and advocacy of all stakeholders vital to their success.

ISSUES/CRISIS MANAGEMENT
Aligning culture and actions with the public’s expectations is crucial. Issues become issues when this alignment is missing. Through a process of identifying potential issues early, prioritizing them, and closely monitoring their evolution, they can be managed. The Rose Group works with its clients to prevent public relations issues from ever arising by putting in place a thorough, workable crisis preparedness plan.

MEDIA TRAINING
When a news opportunity is "hot," a rotten interview can spoil even the best story. We work with your designated spokespeople, whatever their level of experience, to hone messages and ensure that they communicate effectively and avoid unwanted media quotes. Our specialists can work with your internal media trainers to shape as many aspects of a national story as possible and prepare spokespeople with useful tools to control interviews, promote your messages, and avoid pitfalls or traps presented by reporters. Working together, we will also conduct mock interview sessions with your executives to prepare them for real questions they can expect in a national business story interview.

COMMUNITY OUTREACH & GRASSROOTS ACTIVATION
The Rose Group helps clients garner support for or neutralize opposition to their projects by reaching and persuading the specific audiences that can make all the difference – local communities and grassroots influencers. Services vary but may include developing messages that resonate with each key constituency and incorporating these into strategically-designed collateral materials like direct mail and presentations that will deliver these messages most effectively. We will often identify and reach the decision-makers crucial to a successful outcome and we deploy media relations and advertising to amplify our client’s cause through print and broadcast outlets.

PUBLIC SERVICE UNIONS
The Rose Group is unique among communications firms for its specialty practice dedicated to public service unions. We understand the needs and objectives of leadership and membership and the challenges presented by management, commissions, and other vested interests. Services range from the fundamental, such as daily clips and media relations, to the most sophisticated campaigns designed to shape public opinion and achieve specific strategic objectives. Topics recently covered include: improving union workers schedules; increasing compensation; and enhancing pension benefits.